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News Feed: The nominations for this year's Sport Personality of the Year award have been announced. But where is the value in the Betfair market? An incredible 12 months for British Sport has yielded one of the strongest Sports Personality of the Year shortlists in the award's history.Last week, BBC Formula 1 commentator David Croft made the case in these pages for World Champion Lewis Hamilton to scoop the accolade and punters seem to agree - Hamilton is the current market favourite at [1.71]. As the US Presidential election demonstrated, Betfair markets are reliable indicators of voting patterns and, with Lewis leading the market by some distance, he seems to be a safe bet. But could it all go wrong for the man from Stevenage? Could defeat be snatched from the jaws of victory as it nearly was at the Brazilian Grand Prix? Few question Hamilton's achievements on the track but voters may harbour reservations when they consider the "personality" part of ...

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'SEO ~ Tips To Improve Your Rank ~ Search Engine Optimization'

By: Steave

"..... I also assume you will have picked key search terms for all the pages on your website..........SEO, Search Engine Optimization, link building, website promotion, online business......"
'Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?'

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those 'gazillions' to find it.

1. A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

2. Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term 'safe toys for babies', while another might use the term 'baby safety'.

3. What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

4. What's the title of your page? I don't know how many times I see titles such as 'Article' or 'Contact us'. Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page 'Free article on safe toys for babies' or 'Contact the *Baby Toy Expert* today'. By the way, this is the single most important place to include your keyword phrases.

5. What about that navigation menu that appears on every single page of your website? Does it say 'Contact the baby toy expert?' Or 'about the baby toy expert'. Or links about baby toys?' Need I say more?

If your website is about life insurance, you have little hope of hitting the front pages of any search engine. 'Life insurance' is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

"..... 'Life insurance' is such a competitive search engine marketplace....."

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